Services

Marketing Management Consulting Services

​ ​The Marketing Management Consulting Services offered by BIM provide strategic guidance and practical support to businesses seeking to optimize their marketing performance, align marketing initiatives with business goals, and respond to emerging market trends. These services are delivered by experienced consultants and faculty with strong industry backgrounds and academic credentials.

Key Features:

• Development of integrated marketing strategies

• Brand positioning and value proposition refinement

• Customer segmentation and behavior analysis

• Market research and competitive analysis

• Digital transformation and marketing automation

• Go-to-market planning and campaign execution

• Performance measurement and KPI optimization

Target Clients:

Startups, SMEs, corporate marketing departments, public sector organizations, and NGOs seeking data-informed, results-driven marketing strategies.

The prices for these services are provided upon request, as they take into account the specific needs of each client.

Business Coaching, Executive Coaching, and Team Coaching Services

BIM’s Coaching Services are designed to foster individual and organizational growth through structured, goal-oriented coaching programs. These services aim to improve leadership capabilities, align team dynamics with strategic goals, and support personal development for business leaders and marketing professionals.

Subcategories:

• Business Coaching: Focuses on entrepreneurs and business owners, helping them build sustainable business models, make strategic decisions, and scale operations effectively.

• Executive Coaching: Tailored for senior executives and high-potential leaders, this coaching enhances leadership skills, decision-making, personal branding, and executive presence.

• Team Coaching: Facilitates high-performing teams by improving communication, trust, collaboration, conflict resolution, and alignment with organizational objectives.

Approach:

All coaching follows evidence-based frameworks, drawing from organizational psychology, leadership theory, cognitive sciences approach, behavioral methods, and systems thinking.

Target Clients:

CEOs, CMOs, department heads, mid-level managers, startup founders, and cross-functional teams.

The prices for these services are provided upon request, as they take into account the specific needs of each client.

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Online Executive MBAs and Short-Term Specialisation Courses

BIM’s Online Executive MBA Programs and Short-Term Specialisation Courses are high-impact educational offerings designed for working professionals seeking to enhance their skills, obtain advanced qualifications, or transition into leadership roles—without interrupting their careers.

Executive MBA Programs:

• Duration: Typically 18 to 24 months

• Format: 100% online, with optional hybrid or in-person modules

• Focus Areas: Marketing Strategy, Data-Driven Decision Making, Digital Marketing, Global Business, Innovation Management

• Capstone: Strategic consulting projects or applied research thesis

Short-Term Specialisation Courses:

• Duration: 4 to 12 weeks

• Delivery: Self-paced or live virtual classes

• Topics: Sales Techniques, Brand Management, Content Marketing, Consumer Psychology, Data Science for Marketing, Marketing Analytics, Social Media Strategy

• Certification: Professional Certificates upon completion

Benefits:

• Flexibility for busy professionals

• Cutting-edge curriculum developed by industry experts and academics

• Networking with peers and global professionals

• Immediate applicability to real-world marketing challenges

Target Audience:

Mid-career professionals, marketing managers, business executives, and individuals seeking rapid skill acquisition or academic advancement.

The prices for these services are provided upon request, as they take into account the specific needs of each client.